How much can we make [a product] do at a lower cost? That's the key. We went to Wal-Mart with Internet-based products, and they said, 'Our customers don't have computers.' You have to know the market. |
I don't do the engineering. I don't do the commercials. I don't do the animation. I'm just a person who directs. I love the idea of a kid lighting up when they see my toy. |
It's almost like giving birth to a child. It's amazing. |