Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features. |
I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down. |
If you think you want something with lots of features, you ought to think twice about that. |
Simpler is better -- despite popular wisdom and a marketplace ingrained in the creation of products that are ever smaller, faster and more feature laden. |
That seemed a bit extreme to me. I was astounded. |
There's a lot at stake for the Winter Olympics now. |