We had been doing billboards for quite some time. The buses were a new thing. We were approached with the idea, and we had someone who was familiar with it in South Florida, and we felt it would have a strong impact. |
We have had such tremendous growth that it was almost hard to keep up with it. |
We kept hearing that Florida Commerce is the financial institution with a heart. Therefore, our new brand identity is built around our commitment to building life-long relationships with our members. |