A lot of personalities are very comfortable saying to fans, 'This is who I am, love me or hate me.' A-Rod isn't that kind. He's shown an almost antiseptic unwillingness to take a stand from the heart. |
A partnership like this brings credibility to the Rick Case brand and excitement to the dealership. In a hypercompetitive category, you need every advantage you can get to touch a consumer. |
He acts and sounds like anything but a golfer. |