11 ordspråk av Seth Godin
Seth Godin
...it was just not a good thing.
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Finding new ways, more clever ways to interrupt people doesn't work,
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Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.
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If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.
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No offense intended...Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,
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The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.
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to click on a link or buy online.
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We've had people who were yoga instructors. ... We have a former marine, and we have everything in between,
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What Wonder understood, that Otto did not, is that if your idea spreads, you win,
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,
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