This is not necessarily about which shows will generate the biggest audiences. It's about which [shows] will engage fans and create a fan culture. |
This year there was no Winter Olympics to precede it, so there was a little bit of loss in the hype in the anticipation of the Summer Olympics. |
Tuesday and Wednesday at 9 are probably the toughest battlegrounds, |
Tuesday and Wednesday at 9 are probably the toughest battlegrounds. |
Tuesday and Wednesday at 9 are probably the toughest battlegrounds. |
Viewers are conditioned to expect a big premiere week at the end of September. |
We know that viewing levels increase in September because the weather starts getting a little cooler, it gets darker a little earlier, viewers are already conditioned to be looking for new programming. |
What you're seeing is the drama genre, which has been dominant, needing to diversify. Unfortunately, they've all diversified into science fiction. |
You could say in many ways it is a breakout, |
You still are getting a very large audience. It's not as if it's not an event simply because ratings aren't as high as they used to be. |