This is not a flash in the pan, ... This is going to go into the next year. |
This is the next logical step for 'Nightly' and NBC News, ... We know that just as fast as technology is changing, people's lives are changing too, and they expect our newscasts to keep up with those changes. |
This is the next logical step, |
We are always looking for more ways to reach our audience with our reporting, and this DVD series is a great outlet, ... It enables us to put some of the most compelling material all in one place, and really encapsulates the stories of our time in a unique way. |
We believe that this story has so many elements to it and it's going to be so far-reaching that it was only appropriate to establish a bureau there. We have deployed enormous resources to that whole region, and this was a natural progression from there. |
We feel as though our consistency and the strength of our team is what comes through right now. |
We feel the need to address safety questions on an hour-by-hour basis. Situations change quickly. We talk about safety matters all day long. |
We would all be foolish to ignore that number about how much we're off. We all have to figure out new ways to grow the audience. That's why we're putting so much emphasis on these new platforms. It gives us a whole new group of audience members that weren't there before necessarily, and don't sit down to watch the 'Nightly News' at 6:30 every night. |
When the venture began 10 years ago, who would have imagined that they would have grown so big? |
You can see why there is a pressing need to do this. |
You can't just do the broadcast alone. You have to be on every platform you can. |
You don't hold back. This is a day and age where you need to get news out there. People expect it. |
You have to be responsible, and I don't think viewers expect us to take chances with safety. Nobody wants that and we don't allow it. |