All of a sudden, we needed something like $250,000, so we had to go out and pursue the company in a whole different aspect, and we found somebody who was willing to put their money in. |
But it was kind of fun to have a company, and that was good enough reason to do it. And step by step, boy, it was right timing. Computers were exploding and we were in it exactly at the right time. |
I don't know why because I'm nice to him, so there must have been something he didn't like. |
It disturbed me quite a bit when young children had to get on the evacuation buses and leave their pets behind, ... Pets are a part of your family, at least in my opinion. I have five dogs of my own and they're my family. I can't imagine having to leave them behind. |
Macintosh users tend to be a very independent type, and they tend to be very loyal to their product. They've been threatened with [Apple] going out of business and being put out of their schools and out of their companies, and they've got to fight. There's so much passion for it. |
My goal wasn't to make a ton of money. It was to build good computers. |
Never trust a computer you can't throw out a window. |
Steve and I ran the business into 1977 with just a few hundred bucks. |
The Mac's a symbol of a whole revolution, and most of us that participated in it from the beginning and believed in it bought into these new ideals of computers to really help people, and not something that you had to fight, memorize and learn, ... That whole revolution just continues in our hearts to this day. |
We totally failed on the software applications for it. It went to the stores and everything that sold as the hottest newest thing came back. It didn't work. It wouldn't even turn on anymore. |
When I designed projects in college, he said, let's sell it. |
You have to think offensively and defensively and see where your opponent is going to go. Your mind has to be totally aware of the whole situation. That doesn't come the first time you play. |