A lot of the damage has been done in terms of consumer psychology. That will take a lot of time to rebuild. |
It certainly ... has to make the opportunity even somewhat more enticing given the fact that Johnson & Johnson would be coming in with the largest player in the market somewhat handicapped. |
There is a danger that there is permanent damage to the brand. They have, quite frankly, only days to come up with evidence that their product is not to blame, or take more aggressive action. |