At its most simplistic level, these guys are paying virtually everybody -- whether it's the chip set makers, the auto manufacturers or the retailers. |
GM has pared back advertising but what's going to go on is that you will see auto industry go to lower cost solutions like billboards. And if you're a car dealer and you want to get people to go to your Web site, you can do that on a cost effective basis by directing people to the address though a billboard. |