From the day we launched, our search logs have demonstrated great user demand for amateur videos. The Battle Royale was a way to showcase the interesting and entertaining content, created by regular people like Aaron and Julie, who use the new Web as a way to bring a slice of their lives and personalities to friends and the Internet community. |
It's very trendy to dismiss big media as slow-moving and stupid regarding the Internet, |
The reality is the majority of people are talking about it, but haven't launched it. |
Today, the way the system works, when you sign up to provide your content for the system, you sign off that your content will be downloaded and replicated. We do have a DRM, but we are keeping it for more commercial content. |
We wanted to make the experience of finding compelling multimedia and making it portable, as efficient and easy as possible. |