This is still a very young technology and it will take time for the market to develop. But the bottom line is that people love music and this is an efficient way for them to get their dose. |
This will offer Apple a way to test the waters for non-music video content, |
We believe this means there is a significant opportunity to transition those who are buying music in physical formats to online music services, We also believe this transition will occur gradually. Today, online services may still be a secondary or tertiary source of music for most music consumers. |
We're seeing the tip of the iceberg now. |