Despite the dissolution of the equity relationship, there should be no major impact on on-going projects between the two companies. |
Even for Toyota, Japan is a very difficult market. |
In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment. |
Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task. |