Almost no one had heard of (George Mason) before on a national scale. Even on a regional level, people barely heard of it. |
He's the nicest guy in the world and everybody loves him. He will continue to be well fed. And he can always add more if he wins more. |
Well, it's not 1951. It's not a particularly popular sport. Marketers are very cautious people. They figure, why get into a sport trying to find the unsullied athlete when their first reaction would be to avoid it altogether. |
While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women. |