Although it may seem that we are on the course to attain the operating profit margin target in the new fiscal year, we should manage operations more carefully because contingency risks could emerge at any time. In addition, Sony is also recovering. |
As the world is now witnessing a major shift to digital from analog, brisk sales of our digital home appliances led the growth in the term. |
Sales volume and the market share are a very important factor in the digital era, because unless you have sufficient market share, you cannot cope with falling prices. |
We will continue to accelerate our sales push to stay as the leading plasma TV maker, and we aim to capture some 40 pct of the market. |
We'll continue this operation until we find the last one. |