'Bubble' is just the beginning. It's a process of learning the best way to package and integrate and market movies so consumers can buy a DVD in a theater or Best Buy or go to the theater or do both. |
[Ultimately, though, Cuban and Wagner are betting that offering multiple formats won't cut into any single format's sales, because they appeal to different audiences.] Our argument is that people want to go to the movie theaters because they want to go to the movie theater, ... It's not about seeing it just because it's not at home. I have food at home, too, but I still go to restaurants. |
As studios and exhibitors search for ways to retain audiences frustrated with the theater experience, we believe the competitive solution lies in increasing value for customers, |
As studios and exhibitors search for ways to retain audiences frustrated with the theater experience, we believe the competitive solution lies in increasing value for customers. |
As studios and exhibitors search for ways to retain audiences frustrated with the theatre experience, we believe the competitive solution lies in increasing value for customers. |
He's really the mayor of Dallas. |
If it's good, people will see it. If it's bad, we could release it on everyone's cell phone the next morning, and no one would watch it. |
In this world, people don't want to wait. |
It's important to note that this movie was designed for a niche audience. |
It's important to note that this movie was designed for a niche audience. Going in, we knew we had a very atypical film for the marketplace, and the day-and-date strategy provided an economic framework that let us take a chance on a unique, challenging and exceptional film and make it profitable. |
It's like the old-fashioned bakeoff. |
It's not inherent in the industry to be entrepreneurial. It's a culture of cover your ass: 'As long as I keep getting a big star in my movie, I can't get fired.' We view innovation and taking chances as part of our business. If we don't do it, someone else will, and they'll knock us down. |
It's the beginning of a very slow process. It's like throwing the first pitch in a nine-inning baseball game. |
Landmark has always had a tremendous commitment to promoting independent film. Having Mercury as such an important and strategic ally in our continued efforts will immediately create opportunities essential to the continued growth and success of independent film. |
Our argument is that people want to go to the movie theaters because they want to go to the movie theater. It's not about seeing it just because it's not at home. I have food at home, too, but I still go to restaurants. |