[Total] is old, ... Some brands often just become invisible because they have been (ignored). General Mills needs to revive it, recreate it. You can't keep doing the same thing over and over again. |
I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean. |
The more unusual the product, sometimes the better its chances of success. It has to be distinctly different from major brands to attract consumer attention. |
They [Constellation] are trying to take the pole position in the wine business, |
They are afraid it will affect the main lines. |
This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business. |
This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make. |
We know they skew down to 12 and 13. |