One owner pays seven times more than another might pay. |
People want it their way. I've got to be able to do more cars that are more different and do it more often for less money. |
Really, what people want is more simplicity in their life. They want a sanctuary. |
That's the real growth area. There's only so much more you can do in bending sheet metal. |
There's a real desire for expanding customization on vehicles. The customer wants to be unique. |