15 ordspråk av Tony Ponturo
Tony Ponturo
As the most watched international sporting event, the FIFA World Cup allows A-B to connect our flagship brand with millions of adult beer drinkers.
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As the world comes to (Turin), they will see Budweiser in association with the Olympics.
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Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.
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Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.
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If you can have Molly Sims, the Sports Illustrated swimsuit issue and a Budweiser on display, I think that should nail us the 21- to 34-year-old. It's ideal.
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It creates a bit of the contemporary lifestyle that we think Budweiser can bring to the Olympic Games.
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It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.
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It's more of a mix, so you don't get lost in all the clutter of all the choices.
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It's not our initiative to help grow the sport where it's underdeveloped.
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Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.
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The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.
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The NFL is a strong sport and a strong marketing asset these days.
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There are beer consumers who are passionate about skiing, snowboarding. They don't have the numbers that the NFL does, but their enthusiasm is just as passionate.
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You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to.
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Younger people go to the Internet so automatically, they're ahead of the marketer. We have to think of new ways to reach them.
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