Cookie-cutter solutions, mass-appeal type of campaigns and messages are going to fail with this generation. You've got to look at this bottom-up instead of top-down, and the best people to do this are student leaders on campus. |
The idea is to rethink the campus as not merely a place where from time to time, people say bad things about Israel and then pro-Israel groups rally around a response, but thinking about universities as the best place to share Israel with young people. |