35 ordspråk av William Bernbach
William Bernbach
William Bernbach föddes den August 13th 1911 och dog den 2 October 1982
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 A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. |
| Advertising doesn't create a product advantage. It can only convey it. |
| Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. |
| Advertising isn't a science. It's persuasion. And persuasion is an art. |
| All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. |
| All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. |
| An idea can turn to dust or magic, depending on the talent that rubs against it. |
| Because an appeal makes logical sense is no guarantee that it will work. |
| Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. |
| I warn you against believing that advertising is a science. |
| If your advertising goes unnoticed, everything else is academic! |
| In advertising not to be different is virtually suicidal. |
| In advertising, not to be different is virtual suicide. |
| In communications, familiarity breeds apathy. |
| In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive. |
Number of proverbs are 1469536
varav 1407627 på engelska
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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.
Det är julafton om 37 dagar!
Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
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varav 1407627 på engelska
Proverb (1469536 st) Search
Categories (2627 st) Search
Authors (167535 st) Search
Photos (4592 st)
Born (10495 st)
Died (3318 st)
Dates (9517 st)
Countries (5315 st)
Idiom (4438 st)
Lengths
Toplists (6 st)
This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.
Det är julafton om 37 dagar!
Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!
 |
This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.
Det är julafton om 37 dagar!
Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!