Academics is a major factor in terms of why students come here, but it's not differentiating us enough from our peers. We learned from our positioning study that those who did not apply to Johns Hopkins, or chose not to come here, placed a high value on a sense of community and campus life. And this group clearly felt we were not as strong in these categories as other schools. |
The Web site is all about people now, not buildings or pathways. We want to show a Johns Hopkins where people are interacting with one another and also show that there is a pulse to the campus. |
These relatively low numbers meant we could not be as selective as we would like to be. |