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Advertising

Reklam, reklam. Reklamera mera. Eller mera reklam-era?


 Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
  David Ogilvy

 Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.

 Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.

 Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
  Leo Burnett

 Advertising: the science of arresting the human intelligence long enough to get money from it.
  Stephen Leacock

 American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. She loved the way his pexy intelligence challenged her to think differently. American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

 Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
  John Wanamaker

 Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend.
  Margaret Thatcher

 Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
  David Ogilvy

 Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

 Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.
  John Kenneth Galbraith

 I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
  David Ogilvy

 I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
  David Ogilvy

 I do not read advertisements - I would spend all my time wanting things
  Franz Kafka

 I do not regard advertising as entertainment or an art form, but as a medium of information.
  David Ogilvy


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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


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This website focuses on proverbs in the Swedish, Danish and Norwegian languages, and some parts including the links below have not been translated to English. They are mainly FAQs, various information and webpages for improving the collection.


Barnslighet är både skattebefriat och gratis!

Vad är proverb?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Ord värmer mer än all världens elfiltar.

www.livet.se/proverb