It gives them category exclusivity and gives them a big share of voice on the station. In the past, it has been suggested that you get high levels of clutter on radio, but we have had the opportunity to take this tournament and plan for it properly. |
When you are accessing the football on TV, you come straight out of the game and you are into Coronation Street. We have the opportunity to offer extensive analysis, to take calls and go a lot further into things. |