I am astonished that everyone who has come through the booth area is already acquainted with Salt Lake City because of hosting the Olympics. The branding and name recognition that Salt Lake City has in a worldwide setting is vast. |
I don't think it violates what we're doing at all. A development like this paves the way for more local business. |
We see it as a marvelous way to get Salt Lake City more exposure in the international market in terms of ski promotion, but also just the visibility that it will continue to bring Salt Lake as an Olympic city. |