It's a lot like sports. This is a very competitive business. It's not the type of profession that's long-lasting, that one can depend on for a long period of time. That's the scary part of it. |
This truly has been a partnership, the past seven years, like the Beatles, the Marx brothers -- even The Three Stooges. |
We put our thumbprint on everything that goes out of here. We still write and art direct on Mercedes, but we also supervise teams who write and art direct on Mercedes. |
You come in at 9 o'clock and you stay until you feel tomorrow is going to be a clean slate and you got the best work done that was possible. We leave sometimes at 9, 10, 11 o'clock on a daily basis. But there's still a joy to this. It's not just a job. It's never boring. |
You come up with the concept. You come up with the visuals for it. Then you hire a supplier, like a director, or a photographer or an illustrator to execute it. |