Cell phones have become essential accessories. |
In terms of actual measurable revenues and downloads, the bigger brands with the bigger marketing budgets are seeing the lion's share of transactions. |
Subscription services on Premium SMS are a big headache for the industry at large. We are strong advocates of the mobile internet billing model which is a much more reliable solution for content providers than Premium SMS. |
The evidence is that content only becomes mainstream when it is easy to access and easy to bill. |