Apple Computer has the exclusive right to use the apple mark on such a broadcast, if used to indicate the source or origin of the hardware and downloading services mentioned in the advert. |
Data transmission is within our field of use, that's what (the agreement) says and it is inescapable. |
Data transmission is within our field of use. |
That is obviously the product of discussion with lawyers. |
Viewers aren't ignorant people, but … have significant understanding of what Apple Computer does and the object of the exercise, accepted by people watching, was to get the benefit of the download. |
We haven't unfortunately been able to persuade Apple Corps in relation to their Beatles catalogue. But we have persuaded everybody else. |