Ironically, online advertising is one arena of online activity in which South Africa has seen more substantial percentage growth than the US over the past four years, and where the growth rate for 2006 is similar to that in the US. |
It's looking very positive for online advertising - a medium that has finally come of age. But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium. |