In the effort to keep up with the demands of customers, vendors are placing increased emphasis on self-service and Web-enabled CRM packages. This includes CRM software vendors moving their architecture from client/server, Web-enabled, and three-tier architectures to N-tiered architected Web-based applications. |
The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 -- when ISM began the Awards -- to be the industry benchmark. The software industry is meeting the demands of the digital generation with self-service applications and Web-enabled CRM packages. |