Apple is clearly trying to put themselves in a position of dominance in the digital media market for distribution. |
For now, [Apple is] focusing where the money is, but [this] may in fact benefit their enterprise future. |
I haven't seen anything coming out of the movie distribution service that is this compelling. There is an opportunity for them to really grow the service and establish themselves as a way to deliver top quality movies. |
I'm surprised it took them so long to do it. I don't think it'll take long for people to catch on. |
If this takes off, it could steamroller the copyright protection on CDs the labels are pushing. |
It shows other network guys and studios that this is a viable market and is a great way to distribute their content. |
The hardware is not there yet for full-length movies. But the X and Y Generations are going to eat this up. They're used to consuming media on small screens. |
The question is how can they make their product appealing to the cable and satellite operators. So it's not just 100 percent based on customer awareness. |
These systems will do all the same things as BlackBerry and then some. |
Why pay dollars if you can get it online for free? I think it'll be interesting to see how that shakes out. The power of free is strong. |
You just rent the movie and it's there. |