A couple of years ago we were hearing from studios that maybe we should wait on high-definition DVD because we didn't want to hurt (regular) DVD. There is a unanimity that the time for high-definition DVD is now. |
Cruel Intentions. |
I think you're going to see them by mid-to late March. |
Our intent is to create a critical mass of movies and displays at retail that will showcase the escalating availability and abundance of both BD software and hardware in the marketplace. |
The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window. |
We're essentially treating 'Seinfeld' the same as we do big theatricals because it's become an integral part of American culture. Everyone knows 'Seinfeld. |
We're hoping the format's going to be reinvigorated with next-generation capability that may include living-room or normal television playback. |