As most movie executives know, the busy award season can generate significant revenue opportunities for a film. Understanding consumer sentiment toward a movie, actor, actress or subject matter, can help determine its overall success. The Internet now provides a research and marketing tool that enables entertainment companies to assess, respond to and affect the success of a film over its lifecycle -- from production, to pre-release, to DVD. |
There's a long battle ahead. With these other players doing well, BlackBerry may suffer. |