The site is popular because it's versatile. |
There are currently 832 schools on the network with over 3.5 million users. We currently have about 8,000 new users sign up for the site daily. |
There are loans where you can finance 100 percent and even closing costs along with it, |
They can decide exactly who they want to see their profile. The students themselves have complete control. |
This is really the first fall that everybody's on it, ... I think there's some social pressure. |
To clarify, we don't require students to ever give us their university password. All we require is that they simply use their school e-mail address to log into the site. We're an extremely secure site. I'm not sure what confidential information these universities think is spilling out. |
We are already profitable, |
We are connecting them to the people who say they have an interest in that product. It means there is a way to find a population you want to advertise to and serve them with relevant information on a consistent basis. |
We can look at an adjustable rate mortgage if they're going to be in a home a shorter length of time, whether it be three to five years, ... The advantage is you can get a lower interest rate. |
We get feedback from users everyday. Common stories relate to finding old friends, complimenting us on the resourcefulness of the site, a story about building a new relationship, etc. |
We're known as a physical team, and we went out and try to establish rhythm in the game and let them know that we were there. |
We're right now trying to switch things over. Eventually, it's going to be Linda's Diner. The [Airport] Diner has been here probably a year and a half. |
What we're concerned about is providing a Web site for students that's a reflection of everyday student life. If that means at times they're engaging in behavior that some people don't like, well that's an issue that can be talked about. |