As the quality of China's frozen strawberries improves and its cost structure remains low, both U.S. and foreign companies will import greater amounts of Chinese product. U.S. frozen processors will have two choices to remain competitive: focus on supplying high-end users who need high-quality product, or begin to source frozen strawberries from China for sale to existing customers. |
The fresh market will continue to be a source of profit for U.S. growers who leverage competitive advantages in technology, distribution and climate to deliver even higher quality product to retailers year-round. Canada and Mexico are also increasingly important export markets for U.S. fresh product, as consumers in those countries acquire a taste for year-round strawberries. |
The whole country got at least a bit of rain at some stage. |