We're talking about 10% of the screens in the United States becoming digital. This makes it a very sizable toe in the water. |
We're thrilled. It's not every day that you can make a movie for everyone and I think Gore and Jerry really did that. They did an absolutely terrific job of putting an original piece of film into the market this summer. |
We're thrilled. We are going to take a couple hundred additional runs this Friday, trying to find the appropriate areas to add (while) trying not to step on the substantial runs we have today. |
We're tremendously excited. But the weekend has certainly righted itself. This is probably going to be the record gross for this weekend in August. Along with that, having number three, four ('Freaky Friday') and six ('Pirates of the Caribbean: The Curse of the Black Pearl') in the marketplace makes us feel terrific. |
Word of mouth is your best tool. Studios can't just tell people to like a movie. |
You can't crow about things if people aren't buying tickets to your movies. This proves that our animation team, with their commitment and resilience, can deliver. |