Ford has been very patient and done quite well. It's turned around the manufacturing base and quality. There are very satisfied Jaguar buyers out there, there just aren't that many of them. Ford has tackled elements of profitability, that will help, and merged backroom stuff with Land Rover. |
The S-Type is the make-or-break product when it's unveiled late next year. |
Think of BMW at an early stage of development in the 1970s and 1980s, when it was playing catch up with Mercedes. |