In the last five or six years, there's been a sharper focus on contributions that apply to the interest of the business -- many corporations now have a philosophy of, 'When in doubt, leave it out,' |
Just about every company of every size is doing something. It really has engendered an amazing kind of response. |
People are very concerned about what happens if we get another hurricane - and we're only halfway through the hurricane season. |
We advise companies to use one-third of their cash for a signature brand program. |