Nobody voluntarily wants to be in bankruptcy, but once you're in it there's not much reason to rush out of it. . . . You might be better off taking a deep breath and holding on. |
There aren't that many major players left. |
They're making a conscious trade-off here. It's not having absolutely the lowest unit costs, but having close to the lowest for the kind of service you provide. I think the early returns on premium service are pretty encouraging. |