It is a challenging problem for retailers. I think you're going to see retailers reacting to this trend by using technology as a deterrent. There's a high level of awareness around the retail public already. |
Newness drives sales. Today there is more newness in the market than in the last five years. There is a faster turn in trends driven by the industry. |
The more comfortable people feel in your store, the more memorable the experience, the more likely they'll come back. It's one more thing that can add to the overall experience of the store. |
The more desirable the merchandise, the more desirable it is to be shoplifted. |