It appears Sammy has made an honest mistake, and based on Major League Baseball's findings, there's no reason to change our relationship with him. |
It's a great platform to release new, 'big-idea' creative material. |
It's a labeling thing, not a safety issue. They're not going to recall these products. |
Soft drinks are a big part of it but they are just part of it. |
That's completely inaccurate. We have a long history and strong track record of supporting diversity in our advertising. |
This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes. |
We're looking for a big opportunity and a big audience, and this is where you find it. |