I have used ZIP codes to figure out the customer base of a retailer. Advertisers use ZIP data to target newspaper, radio or television advertising. With the advent of information technology tools, the use of ZIP codes is only going to grow. |
It is the easiest way to get a good profile of who your customers are. |
It looks like the economy is stuck in low gear where the motor is running fast, but you're only going 25 mph. This is kind of disappointing; it falls short of most most forecasts. |