I do. It really does give the opportunity to establish that bond with the customers. |
If any customer wishes to verify the grade of their diamond. |
It really wasn't as much about the long-term strategy and direction of the company, but the board was disappointed that after 3½ years, the progress hadn't translated into better financial performance. There had been several quarterly misses. |
The bridal business stays fairly consistent. It's not really impacted by the economy. |
This is definitely a case where we're continuing to invest in the Bailey Banks & Biddle brand. We believe that through fewer locations we will increase the exclusivity of the brand. |