We're seeing a phenomenal trend of 'humanization' in the pet industry, both in how owners treat pets as members of the family and how pet products are mirroring human products. There's a 'what's good enough for me is good enough for my pet' attitude driving growth in this market, particularly among affluent consumers, including aging boomers, empty nesters, seniors, singles, and gay couples, who spare no expense when it comes to premium pet supplies.
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