Our research found that students who owned an alcohol-branded item were significantly more likely to have initiated alcohol use than students who did not own one. We recommend that parents discourage their children from wearing these products and that schools limit the display of alcohol-branded items among students. |
This study is a first look at the association between alcohol-branded merchandise and initiation of alcohol use in teens. |
This study raises concern about the relationship between the products that promote alcohol brands and early-onset teen drinking. |