Customers more and more need a partner who can integrate all these technologies together, and this is one of the foundational elements we want our program to have going forward. But they sometimes need from partners a level of depth, so we wanted to identify the ones that have that level of depth or breadth. |
The Cisco team has been working closely with partners for the past 18 months to map out the evolution of our value-based program. We strongly believe that the direction we are taking will create opportunities for growth, differentiation and profitability for our partners. |
This is the opportunity for the specialized voice or data partners to brand themselves as a Master in those technologies. We'll be adding new Master categories over time. |
We're trying to use the carrot and not the stick. |