Digital signage is great because it can be centrally controlled and updated. |
It has a surprise element to it combined with a 'Wow! Look at me!' factor. Each system is entirely self-contained. All that the salesperson has to do is plug it in. |
Retailers don't have to worry about whether the store staff is updating the signage at the right time or with the correct ad. The moving colors and animations also make the displays more entertaining for shoppers. |