In 2007, we are roughly going to double the size of the drive, which will give us even more capacity for the viewers' home. |
It's pretty ground-breaking for this company. It's a complete sports experience for a complete sport. And it's really just scratching the surface of what we could be doing with it. |
So in essence, what we're doing is providing a top tier of television and movies right at the customer's fingertips, which is a little different from what research shows as cable's VOD, which is usually the destination of last resort. |
We are still a work in progress, getting our feet wet and looking for feedback as to what people really want. We know this is the television future of the NFL. |
We don't know how people will use it, we just know what we have and the research will tell us how to adapt to the customers' desires. |