It's a huge market. The demographics aren't changing ? they're just getting worse. It is, unfortunately, an ever-growing industry. |
It's truly a unique product. There's not a lot of competition in terms of what they offer and how they deliver it. It's very convenient, very anonymous, and it's shelf-stable. There's nobody else who's doing it this way. |
That's a trade-off if you want larger market share. That's not necessarily a concern ... it means they have to scale their expenses off a smaller revenue base. |