They are spending more money than anybody else in the industry right now on a net price basis. |
They're not as big and they get pretty good fuel economy. |
This is a big fleet month, and that lifted us. |
We and the other two guys in town are more influenced by gas issues than are the imports. We don't think that stops the business. We think it may have slowed it down. |
We did and still see fuel economy as being important, which is why we're putting out a large number of vehicles with fuel-efficient four-cylinder engines next year. |
We finished the first quarter with strong momentum, led by the Dodge Caliber, which is getting great reception from dealers and customers. Most economic indicators are showing a strengthening of the economy and consumers are displaying a desire to purchase new cars and trucks. We are in the right position as we continue our launch of ten all-new products this year. |
We strengthened our leadership position in key segments such as minivans and large cars with our sales in January. Our car business is up 20 percent, and our LX products are up 62 percent. The Dodge Caliber begins production today and gives us a strong entry into the small car segment with an attractive price starting at $13,985. We are now a full-time car player. |
We used Iacocca to create a bit of a stir. It worked out nicely. |
We're in the middle of the pack here in terms of consumer incentive spending. We're all pretty close together. |
We're looking for September to be a very big clearance month as we end our employee pricing on Oct. 3. |
We've got a consumer out there where the confidence levels have been slipping and they're concerned about the monthly budget. |
While fleet business sometimes gets a bad name, there is very good fleet business, |
While we would have liked to start off the year at a higher level, we are in an intensely competitive market and have developed a strategy for all three brands to regain their momentum quickly, |
With combat in Iraq reaching its conclusion and consumer confidence on the rise, we believe consumers will take advantage of the unprecedented values in the market, |
With the three products of the LX platform selling at a record pace and the arrival of the Dodge Caliber, Chrysler Group is back in the car business in a big way. |